WWF Brasil released the funniest cartoon about dying nature Bashny.Net

DM9DDB Brazilian agency WWF launched a campaign for the whole of the relationship in the nature and possible consequences of simple actions to the detriment of the environment.

The idea spot based on chaos theory (or "butterfly effect"), which is most often associated with the phrase "Butterfly, vzmahnuvshaya wings in Iowa, can cause a tsunami in Indonesia" (Edward Norton Lorenz), as well as with the story "A Sound of Thunder" Ray Bradbury. In the «Money» Chain Reaction for short, looks like this: a man chopping wood, and this causes many interconnected consequences that uncle eventually falling tree behind it.


Roller-cartoon made a lot of fun, not preachy and not shrill that only benefit of this campaign - easier and faster to reach the audience attacked pathetic messages about near the end.


Soundtrack performed a cover version of the famous song «Money, Money», which Liza Minnelli sang in the musical "Cabaret." Thus WWF elegant and very accessible today explained the reasons for the deplorable state of nature and the fact that it may be expected in the near future.









via ru.wikipedia.org/wiki/%D0%AD%D1%84%D1%84%D0%B5%D0%BA%D1%82_%D0%B1%D0%B0%D0%B1%D0%BE%D1%87%D0%BA%D0%B8