Audi R8 supercar touts as "the slowest car, which created concern" (+ PRINT!) Bashny.Net

On the causes mild surprise slogan built a new advertising campaign Audi R8, launched in Velikobritanii.R8 - «The slowest car we've ever built», - argues the German group in the 90-second spot, created by creatives BBH London.

But, in reality, it certainly is not the speed of the car, and the unique process of its assembly.

"We wanted to create a video in which the process of the birth would look as beautiful as the car itself," - commented on his work authors of the concept Richard McGrann and Andy Clough.

In 90 seconds, it was packed with 70 hours of work mechanics, which are hand-harvested every car. The day with the "assembly line" coming just 25 cars. Shooting continued for 8 days in Germany, for every frame made of 20 options to implement the unique visual effects.



Directed by Olivier Gondry made the spot.

In addition to VFX one of the most significant components of the spot - soundtrack. This song is known folk singer Simone White. Used in the video composition «The Beep Beep» taken from her new album, «I Am The Man».

Audi R8 is made on small-scale assembly line in a specially built workshop at the company's Audi's Neckarsulm. The entire production process - from the production of the body shell to final assembly - is organized on the principle of craft workshops. At each stage of production of a small group of experts tuning studio Quattro GmbH are subjected to thorough control of all parts and components of automobiles. This approach ensures that all 25 cars assembled for the day, will meet the highest quality standards of Audi.











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