She is ready. Sony shows the city of professional models Bashny.Net

Fallon creatives developed a new spot for the pan-European campaign cameras Sony. The Japanese manufacturer begins the next stage to promote their video and still cameras.
The plot plays roller insight that any person needs to prepare before making a frame with her. Roller under the slogan «Ready when you are» (~ ready to work with you) indicates people in the city poses for photographs.


The protagonist of the movie is everywhere surrounded by posing people: girls, men, babies - all around, seeing the guy, begin to behave as if they were in front of the lens.

The concept emphasizes the high quality of photography equipment Sony: no "Chiiiiis!" And other amateur tricks. All behave like professional models.



Video shot by the Frenchman Antoine Bardou-Jacquet. As used in the soundtrack song "We're your friends» Simian Mobile Disco.





via / kreativnyj_obzor / 2007/10/03/20472 /