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Play maestro
The new roller for «iPhone-PC» HP TouchSmart PC called the «Maestro» returns the interest in the brand and its stilyu.Rolik developed agency Goodby, Silverstein & Partners, directed by Todd Mueller and Kylie Matulick studio Psyop. The new computer has the HP TouchSmart PC management functions by touching the monitor, which is somewhat common with iPhone (demonstration of the computer).
Spot was very energetic, lively and, at the same time, elegant and refined. Instead of using a photo-realistic computer graphics, and the agency has chosen a different approach, using abstract images and computer interface elements, creating a movie that combines the magic playful nature and severity of the technique of execution.
via www.youtube.com/watch?v=EJ9a_dFqGzc
Spot was very energetic, lively and, at the same time, elegant and refined. Instead of using a photo-realistic computer graphics, and the agency has chosen a different approach, using abstract images and computer interface elements, creating a movie that combines the magic playful nature and severity of the technique of execution.
via www.youtube.com/watch?v=EJ9a_dFqGzc
