Mastering space. Outdoor media in a variety of Bashny.Net

In spite of the year already circulating opinions about the withering away of traditional media, including outdoor-advertising, we are with them not quite soglasny.Da certainly posters on billboards in its pure form - it is boring, uninteresting and old. But outdoor advertising can not escape as long as people will go out. Outdoor advertising is changing, spreading to a growing number of carriers; advertising agencies are scratching their heads in search of innovative solutions that will stand out among the huge amount of incoming information.

In this review, are examples of unusual outdoor-use of traditional media and the most bizarre use of the surrounding world.

NB: Please note the name of the media. For many of them already prepared site reviews, and you can see a complete list of wonderful work in a particular direction. I>

1. Outside

Billboards









City-formats (advertising at bus stops)



Banners

Pillar

Walls of buildings











Stairs



Buses

Stop







Asphalt





Cityscape













Trestles



2. Inside

Metro



Escalators and elevators







And other internal objects





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