Kraft Foods posted ads soups, which heats the passers

The agency Draft FCB New York advertise instant soups Stove Top at bus stops, providing its system obogreva.Kazhdogo passerby who comes to a stop in the branded soup starts to blow warm air.



Taglines: "The winter brought cold. Steve Top brings warmth ».



At Kraft Foods told that the campaign cost about $ 100,000, placing produced JCDecaux.

«Stove Top, as a brand is very important to acquire in the heat," says Ellen Thompson, brand manager Stove Top at Kraft Foods in Glenview (Glenview) l. "For us it is an opportunity to expand this sensitive experience».




Also see review of outdoor advertising that works and a selection of the best advertising at bus stops.






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