Any housewife can stop war

Amnesty International and Mother London launched network video, which have embodied a metaphor for the power of ordinary people in conflict resolution and on humanitarian problem.Rolik «You Are Powerful» («You are strong") is dedicated to the 60th anniversary of the Universal Declaration of Human Rights and It aims to ensure that people have seen their power, which they still know very little and did not believe in it. The spot shows how every single person can protect human rights around the world. Contrary to what most people think - "I can not change anything." The Amnesty believe that this is not true.
For reports the British creators of the idea put people out of their homes cozy and quiet point in the conflict where they are saved from execution, withdrawn weapon is obscured. Or just turn back time, freeing hostages and prisoners.
Postproduction roller, lies in "embedding" heroes roll in a difficult situation in the world, lasted 50 days. It was attended by three studios in London and New York: Rushes, Framestore and Smoke & Mirrors.
Soundtrack - Song «Until the Day is Done» group REM.
Andy Hackman, the head of brand and events, Amnesty International: «Every day we hear of shocking violations of human rights. Our job - to make people aware of the power that exists within all of us. To inspire more people to the fact that they added their voices to our movement, and have made our common voice louder and more powerful ».




via / kreativnyj_obzor / 2007/11/09/20943 /