In the vast world of tenderness instead of money will

Absolut and TBWA \ Chiat \ Day New York during a live broadcast of the 51st ceremony music Grammy award launched a new video of the campaign «In An Absolut World» .Kampaniya launched almost two years ago, in May 2007th - this presentation perfect, "absolute" a world in which everything is so good and simple as you can imagine. Of course, a utopia, but what an.

After a decent six-month break in the trailers Absolut returned to TV screens with a new utopia «Hugs» («Embrace").

In this video, viewers vodka brand is a world in which money - it feels. Money replaced by hugs, kisses and friendly touch. Under Louis Armstrong song «A Kiss To Build a Dream On» people pay for goods and services provided gentle and soft embrace.



Download video clip or view a list of creative gruppyRolik first aired February 8 during the broadcast of Grammy, will be shown in 10 major cities of the so-called rating «Top-20 Markets». Absolut plans to cover 31% of US households.

And with his first show it is already linked to the scandal. Activists of non-profit organizations have raised the fur fly over the appearance of advertising of spirits on the evening air 14 TV channels.

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• 10 February 2009
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