Uzbek players are so severe

Lowe Sydney, showed that it is ready to go to the Uzbekistan team for the victory in the qualifying match of the FIFA World Cup against the team of Australia. In anticipation of the upcoming qualifying games for the FIFA World Cup of Football Federation of Australia addressed to the agency Lowe Sydney for the announcement of the match Australia-Uzbekistan, which on April 1, 2009 at the stadium "Australia" in Sydney.

Creators of the agency Lowe chose rather unconventional way of advertising its national football team. They went from the reverse and showed workout opposing team - the football team of Uzbekistan.
The campaign started with a viral online video "real" exercise of the opposing team, which allegedly took place in Tashkent on 12 January 2009.

Qualification Just Got Harder On the basis of this material has been mounted roller for national TV. View and download video advertising TV or view a list of the creative team here.


Sidney Lowe argued that the advertising campaign will be continued in the same vein as the Australian team still have meetings with teams from Bahrain and Japan. 1 in stock! 39 Comments

• 18 March 2009
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