Alice in Wonderland postmodernistckom behalf of Hello Kitty

MAC Cosmetic Concern has launched an advertising campaign of a new series of cosmetics, created in collaboration with world-famous Japanese entertainment-brand Hello Kitty. Cosmetic series Hello Kitty on sale in February of this year in the United States and in Europe in March. Each lipstick or eye shadow is decorated attractive face Hello Kitty, but slightly modified. Himself appearance kitten changes are not affected, only the colors - the packaging itself means black character with the addition of bright pink.

In these colors made online video, which is more like a music video, because of its duration. A little more than four minutes postmodern video lasts about traveling much nymphets pink shaggy black surreal world of temptations and passions, which in essence is a new cosmetics.

When viewing a video it is worth recalling that the cat Alice by Lewis Carroll was also named Kitty, and Alice also made a trip to delusional delusional world.

John Demsey, president of Estee Lauder Cosmetics:

«MAC to look at the major phenomena of pop culture since its inception. Hello Kitty - it's sexy, but at the same time completely innocent line of fashion accessories. We believe that in the current uncertain times everyone needs a little bit more smiles and cheerful mood, and Hello Kitty - a perfect image for this reason ».



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• 13 April 2009
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