Recorded disgusting

Chicago agency Cramer-Krasselt promotes in the US market Mohawk SmartStrand carpeting with "built-in" protection against stains. SmartStrand carpets are made using polymer Sorona development company DuPont, which allows not to wash the carpets with the use of various chemicals, and just wipe the stain with a cloth dampened with warm water.

To talk about this unique property of Mohawk carpets agency appealed to the Los Angeles Bully Pictures Productions and Danish post-production Duckling.

By joining forces, the agency and the two companies have created the spot, vaguely reminiscent of the special effects movie for Philips, who won the Grand Prix at Cannes in 2009.

In the video «Frozen Moment» («The frozen moment") in one single apartment home apocalypse happened - at the same time and wake up spilled everything that could spill and wake up.

The moment in which everything went topsy-turvy, and recorded in the video is shown in all its glory, that every woman could feel and terrified. Only one person in the spot has not been subjected to freezing - cheerful mother of a family with a rag in his hand.

Download video clip or view a list of the creative team

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• January 3, 2010
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