Advertising glue "seconds" is old fragile items Bashny.Net

BBDO Moscow has developed a print campaign for instant glue "seconds" of ASD.Soobschenie that the agency needed an audience, quite standard - unbeatable bonding strength.
Was selected promise "glue" Second "prolongs the life of things", and two prints of the campaign message was displayed in the form of a strongly grown old toys and fragile figurines.
"To send such a message, there are many ways - says Paul Ganin, art director of BBDO Moscow, - but we will try to find an elegant visual solution that would be interesting, and most importantly accurately convey the message of the brief. That's how we came up with that strength - is, in fact, an extension of the life of things ».
Layouts are placed in a press and outdoor advertising.













Customer: "The SDA»
Head of Sergei Gorbushin
The head of the advertising department: Tatyana Melnikova

Agency: BBDO Moscow
Creative Director: Mihai Koliban
Art Director: Paul Ganin, Alexander Solodkiy
Copywriters: Maxim Ponomarev, Egor Gavrilin
Account Manager: Daniel Petrov
Productions: Studio Wireframe

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