TBWA \ Paris melted the death penalty as a candle

The agency TBWA \ Paris shot for social organization Amnesty International beautiful movie about the abolition of the death penalty. The symbol and logo-profit organization in the struggle for human rights Amnesty International is a lit candle surrounded by barbed wire, symbolizing the hope and belief in the best of all those whose rights and freedoms have been violated.

Creatives from TBWA Paris used this symbol as an active force in the fight against the death penalty, the heat melted the wax figures of executioners carrying out the sentence.

In the video «Death Penalty» wax figures gallows, electric chair, sword, soldiers and executioners slowly melted from the heat. 139 countries abandoned the death penalty. It remains to convince the remaining 58.

The video sound composition Carly Comando «Everyday». The slogan: Death to death Penalty / Death to the death penalty.

It should be noted that the unofficial symbol of the organization used as a saving force against the offenders in the commercials, so far has been mainly the signature heroes helped to run from the executioners and torturers. This year, Amnesty International made an attempt to replace the signature of the words emitted from the mouth of the speaker. 9 in stock! 34 Comments

• 10 June 2010
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