LEGO told who steal children Circuits

Lego and the agency Pereira & O'Dell was the last day of 2010 posted a net second short campaign video Lego Cl! Ck. The campaign consists of online video and the site on which you can draw inspiration and share their ideas, promotes the traditional brand communication for thought important in the work - this is the idea, and the ideas and inspiration gives Lego.
Roller «The Brick Thief» («Thief bricks") continues begun agency Pereira & O'Dell in early 2010. A strange little man-inventor creates a luxurious mustache of Lego bricks whatever came into his head, but it lacks details, and he steals their children.
10 days stop a motion video gained more than half a million views.

In the previous series of the same eccentric inventor built from Lego bricks factory of ideas, where he received his inspiration is needed.
The slogan of the campaign: "In order to do something, you need only a few blocks."

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• January 11, 2011
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