Better mountains may be just an advertising campaign in the 4000 meters in the Alps

For its advertising campaign the Swiss brand of clothing and equipment for mountain climbing Mammut invited climbers from around the world. The task was to climb the north face of "four-thousander" (mountain height of 4000 meters) Eiger in the Alps. To select a photo shooting of Robert Bosch. He did not just conquer the highest peaks of the planet, to make great pictures.

< Website I believe that the brand Mammut is very lucky that his ad was filmed this photographer. He is a genius!































































Photo source: robertboesch, mammut



via www.mammut.ch/en/index.html