Lawsuit FAS and Megaphone for advertising Bashny.Net

FAS Russia initiated a case against the "Megaphone" for advertising its tablet on federal channels, which is twice underestimated the real cost of the gadget, and schoolchildren were stimulated ask parents about buying it, according to the materials of the antimonopoly authority.
The reason for the antitrust case was an appeal of a man who complained about the advertising tablet MegaFon Login of OJSC "MegaFon". Advertising broadcast on federal television channels from August this year. The main heroes of the eight movies a duration of 15-20 seconds were schoolchildren, ask parents to buy them on the tablet of "Megaphone" for 1990 rubles.

FAS found that the ads mislead consumers. More specifically, the cost of the tablet does not coincide with the actual price of the device at the time of purchase at retail. Price in 1990 rubles. was only valid when buying a tablet with simultaneous connection option "InternetS" and the subscription fee for a set period. This information is broadcast for 4 seconds in small print. It is not reported that the cost of the device without the Internet and subscription fees will be 3790 rubles.

According antitrust agency, advertising silent essential consumer information about the conditions of purchase of the tablet.

In addition, the FAS said, "advertising stimulated minors to persuade their parents to buy a tablet" as to create "a kind of model of behavior." In this case according to the law "On Advertising" prohibited encourage minors to ensure that they have convinced the parents or others to purchase the advertised product.

Hence