Olivia Palermo - the new face of the brand Westward Leaning

Olivia Palermo - incredibly popular it-girl, thanks to mention that in the ad sales Champaign brands increased ten times.

According to co-founder Robert Denning, Palermo associate members of the Internet space with trends and fashion.

"To date, she has the highest rate of sales among all celebrities, the press noticed in our products».



Robert Denning and Olivia Palermo

"When Justin Bieber and Selena Gomez parted from Bieber stayed a couple of our points, which he continued to wear, despite the fact that they would be better looked at the girl. We expected that this situation will attract the attention of buyers expect a real boom in sales, but it did not happen ».


Olivia Palermo wearing glasses on Westward Leaning



Olivia Palermo wearing glasses on Westward Leaning



Points from the collection of Westward Leaning

When the field of view of photographers are influential first lady, Michelle Obama and Kate Middleton, usually occurs a domino effect. In the case of Olivia, her social profile firmly associated with fashion and TV, so its impact on fashion-oriented audience is much stronger.



Photos of Olivia Palermo instagrama



Photos of Olivia Palermo instagrama



Photos of Olivia Palermo instagrama



Photos of Olivia Palermo instagrama



Photos of Olivia Palermo instagrama

Author's collection of 8 products will be sold on the official website of Palermo, as well as the main points of sale of the brand: Barneys, Saks, Bloomingdale's, Opening Ceremony, and Urban Outfitters. Part of the proceeds will go to the fund for the development of lending business Massana, after which the official Palermo is not the first year.