Cannes 2014: Palme become clean

Caring for the environment topic more relevant than ever. For the first 17 years of relations of Chopard jewelry Cannes Film Festival and the main prize, the Palme d'Or, it has become even nobler. This year, it will first be made of a special gold mined by observing all kinds of environmental regulations.

The process of creating rewards will become more difficult and more expensive, but such a move is necessary. - Said the representative of Chopard jewelry in an interview.

This is not the only innovation Scheufele family home - a form of awards will also undergo modification.





Design products have been presented to the public earlier high in Paris together with a collection of unique jewelery, called the United Red Carpet (designed specifically for special events).

Environmental initiative once supported by the representatives of the art world, including artistic director Thierry Fremaux Cannes Film Festival and actress Hilary Swank. Also responded to the offer and the creative director of the fund Eco-Age, Livia Firth.





Already in mid-May, the first lucky acquire a unique innovation that will proudly carry the environmental mission to protect the environment.