Hyper-creative and most large-scale advertising campaign of the BMW Group in Moscow on red square. The uniqueness of the banner is that when you create three-dimensional models used in the BMW M series of original size: BMW M3 Coupe, BMW M5, BMW M6, BMW Z4M Coupe. Its length is 400 meters, height - 15 m, the total area of the building - 6,000 square meters. m. This is the largest original design in Europe, comparable in size to the Place Vendome in Paris, and much higher than the area of the arena of the Roman Coliseum.
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