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Callback crushing blow
Earlier this year, on the Avenue Santa Monica in Southern California appeared billboard Audi A4 with a defiant slogan «Your move, BMW» / Your move, BMW.
April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and does not accept the challenge. "
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April 10 by the creative agency Juggernaut Advertising, BMW struck a devastating blow back: right in front of the billboard Audi at the opposite side of the avenue appeared billboard BMW M3 with the slogan «Checkmate» / Mat.
"Avenue Santa Monica is a kind of corridor between Beverly Hills and Santa Monica with a high traffic density, - says a representative of Santa Monica BMW Del Montell, Jr. - I saw a billboard calling Audi we just could not not take advantage of the unique geographical location and does not accept the challenge. "
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