St George's insanity

The confusion and millions in losses for advertisers and advertising campaigns turned the authorities' wish to congratulate the veterans of Naberezhnye Chelny city from May 9.

All advertising structures 3 by 6 meters in Motor City Executive Committee ordered the "tie" large St. George ribbons. However, no one thought how it would be linked to the content of advertisements on billboards and their size.

5 ph letters via sholademi





However, a good idea to congratulate the veterans of this is not quite the usual way, in practice turned into absurdity. Tape size was so large that it has closed a significant part of billboards. Moreover, it is often there, where the most important piece of information - phone numbers, addresses of companies. What banner - it is clear where to go - it is unclear. Sometimes it is unclear even who to call.



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