"Look at the world through the eyes of children" - a unique advertising campaign

Italian advertising agency «DLV BBDO» created several posters for product presentations hypermarkets, investing in the design of a unique approach.

All photos are made as if the world around looking kid.






When I grow up, I will treat snowmen



When I grow up, I will be in the river to catch fish tanks



Nothing, I do not fear



Peace and quiet, did not hear

This method dramatically increased sales and even got interested in completely useless products that earlier months gathering dust on the shelves.



When I grow up, I'll throw the anchor in the sea



When I grow up, I'll make clothes out of the shadows to the sun



And how fish breathe?



When I grow up, I can build a house in the branches anything



When I grow up I'll be a fashion designer for trees

Attract adult is not much problem, but to awaken the child in the adult and resume extinguished interest in the outside world, so light a heart. - Says Managing Director of DLV BBDO.



Someone sweeping all the leaves in the fall?



Who starts the car when it is in the parking lot?



Who paints the clouds in the mountains?

If you still have not figured out what product is advertised in a series, we'll show: strollers, car seats and safety items. All pictures emphasize how beautiful and reliable world of the child, even in its most gloomy fantasies. He was not terrible either night or day, no one in the boat, alone or with the police.



Why snow is wet?



Where do the stars when I fall asleep?