The advertising campaign for the State. Museum of Architecture Bashny.Net

Russian agency Saatchi & Saatchi developed a print campaign for the State Museum of Architecture. AV Shchusev.

The purpose of the campaign - to talk about the amazing museum collections that reflect the thousand-year history of the architectural heritage of Russia. On the prints, which will be placed around the city in the form of outdoor advertising in the press and on the stickers in the subway shows the most famous places of the capital - the Bolshoi Theatre, St. Basil's Cathedral, Moscow State University building on Vorobyovy Gory.
12 photos via etoday

To implement the idea of the agency came up and finish a few floors below ground St. Basil's Cathedral, Moscow State University and the building of the Bolshoi Theater.

This initiative demonstrates that behind the facade of each building lies the whole story, and our knowledge of it - is just the tip of the iceberg