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Ballantine's whiskey with a luminous label
on a bottle of whiskey Ballantine's (brand owned by Pernod Ricard) appeared luminous label: LEDs blink, just like the equalizer bars. Dark blue bottle with an unusual label was invented by London agency The Core packaging and it will become part of a new advertising campaign under the slogan beverage «Listen to Your Beat» («Listen to your rhythm"). Whiskey in such bottles do not go on sale in stores. It prednazancheno only bars of leading European nightclubs.
