Singer Lady Gaga has become the new creative director of Polaroid. Under her command will be carried out to develop a new camera, but also, perhaps most importantly, it will also serve as the face of the brand. About the beginning of the collaboration was announced yesterday at the International Consumer Electronics Show (CES), being held in Las Vegas. The singer visited the stand Polaroid, where he told about his future plans. «Haus of Gaga is developing prototypes in the field of fashion / technology / photographic innovations combining iconic history of Polaroid snapshots with the digital age - said the pop star. - And we are happy to cooperate with these companies with Polaroid ». "I'm glad to do something in addition to the scene and design, and I wanted my father - I finally have a real job" - dobavat Gaga.