January 18, Christie's and Gucci Launches Online Service «Gucci Collector: Presented by Christie's», which will focus on testing and evaluation of products of vintage Italian brand. Users who doubt the authenticity of their existing objects can send a photo and auction house experts and Gucci will make its verdict. It is clear that if the service operates at Christie's, then the existing values will be put up for sale. The cause of such a service is obvious: the old approaches to combat counterfeiting do not work and have to invent something new. In addition, trendy and auction houses joined forces to create the Museum Gucci in Florence, scheduled to open in 2011.