Luxury brand Burberry is actively developing advanced technologies. The new advertising campaign, launched in June, has become the first fully interactive. In the picture you can not just look into the projection, in which they were removed and rotate the model ponder how to see the clothes presented from all angles. I mastered the technology of three-dimensional fashion shoot fotografMario Testino. "We wanted to inject new vigor campaign - says Burberry Creative Director Christopher Bailey. - We use technology in order to be closer to the people. I believe that innovation is necessary in any case, no matter what you do, but it should fit well and be a part of your business. " Christopher Bailey big fan of three-dimensional technology. During London Fashion Week in February, Burberry suit the global broadcast of the show in 3D. The central figure of the campaign has become a rising star Rosie Huntington-Whiteley. The favorite Burberry, star of "Harry Potter's" Emma Watson, tied on time with a model business to focus on its actors' projects.