Anne Hathaway became the face of Tod's Signature Collection

advertising campaign of the new collection of women's handbags Tod's - Signature Collection will represent actress nominee for "Oscar" and a modern style icon - Anne Hathaway. Over the filming of an advertising campaign worked famous photographers Mert Alas and Marcus Piggott, stylist Karl Templer and creative director Fabien Baron & Baron Baron, who developed the concept of the photo shoot. "The campaign Tod's Signature largely aimed at attracting new, younger customers. By its dynamic and colorful photos reminiscent of the work of Andy Warhol and Guy Bourdin, who saw in his own luxury, art and women. In our view, Anne is the epitome of refined classical beauty, interwoven with features contemporary Italian girl - femininity and power ", - said Fabien Baron. The collection of Tod's Signature various models of clutches and handbags, the design of which is inspired by the famous rubber studs on loafers. Spikes as if carried on the skin accessories from the new collection. Such technology demonstrates the skill and creativity of the brand Tod's, and also reflects the internal philosophy of the company. The color palette includes a collection of bright vibrant colors of red, blue, black, fuchsia and purple, as well as lighter shades of lavender, beige and cream. Tod's Signature Collection will appear in all Tod's boutiques in October 2011.