Today, French luxury giant PPR, announced the acquisition of the iconic Italian men's brand Brioni. The fashion house for many years was the undisputed tailor secret agent 007 James Bond. In the Italian brand sported costumes Pierce Brosnan and Daniel Craig, recently peremetnuvshiysya Tom Ford. The company already owns such pillars of the world of luxury goods like Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen. But the arsenal of PPR clearly felt a lack of strong male brands. With the new acquisition of the French giant will strengthen its position in the market for men. As the boss of PPR Francois-Henri Pinault, absorption "completes our portfolio of premium brands."