The film noir of the XXI century

Car Brand Mercedes-Benz strive to be closer to the fashion public, it is no accident that it is the title sponsor of major fashion weeks, including Russian. His new ad Machines SL Roadster brand built by all the canons of fashion campaigns. A presentation of the project entitled "Icons of Style" will take place just at the Mercedes-Benz Fashion Week in New York in February 2012. Roadster had the honor to represent one of the most popular models - Lara Stone. The image of Dutch fashion models worked Francisco Costa, creative director of women's directions House Calvin Klein. She was photographed, as they say in the press release, "a rising star in the firmament of the photographic" Alex Preydzher. The story campaign is inspired by the classic film noir Federico Fellini and Alfred Hitchcock. Luxury blond woman in a deserted place with suitcases in their hands against the backdrop of a stormy sky. If a woman in classic films from terrible place faithful men carried away, in the XXI century she had to save herself. Perfect husband now replaces the Mercedes-Benz SL Roadster. video>


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