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Rebranding Yves Saint Laurent
Last month, the creative director of Yves Saint Laurent Hedi Slimane said that the line of readymade garments will go under the name Saint Laurent Paris. The name change will be part of a campaign to update the house, started by the new leadership. Due to the rebranding YSL rise in line with other buildings, wearing only the names of their founders - Prada, Versace and Chanel. How will the iconic brand in the near future, can be estimated from photographs of black boxes, published on the page of the company on Facebook over the weekend.
