Francisco Costa, creative director of the female line of the brand Calvin Klein Collection, has developed an exclusive design t-shirts for the campaign in support of the charity amfAR gala reception in Sao Paulo. Graphically black and white t-shirt created by Francisco Costa, in accordance with the aesthetics of minimalism, which is a supporter of the designer. Slightly brilliant print "SÃO PAULO!" On the white t-shirt is created using a unique textured effect reminiscent of black sand. In a campaign involving famous Brazilians, arranged in groups to support amfAR, the Foundation for AIDS Research (The Foundation for AIDS Research), and promotion of the third annual event amfAR Inspiration Gala, which will take place in Sao Paulo (Brazil) April 5. At a gala reception to be held at the residence of businessman Dino Diniz, the legendary Brazilian footballer Pele and pop star Fergie will be awarded prizes amfAR Award of Inspiration. The event was planned to visit the supermodel Kate Moss and Sharon Stone chairman of amfAR. The evening - view in the style of burlesque Dita Von Teese, statements by the Minister of Culture of Brazil Gilberto lived and Brazilian samba musician Seu Jorge.
Campaign T-shirts were photographed by Gilberto Gil, Francisco Costa, Adriana Lima, Izabel Goulart, Ana Beatriz Barros, Lea T, Preta Gil, Andre Bankoff, Romulo Arantes Neto, Jesus Luz, Laura Neiva, Giovanna Antonelli, Shusha, Carolina Dieckmann, Emanuela de Paula Fernanda Mota, ildi Silva, Isabelle Drummond, Maria Helena Cyrus, Sabrina Sato, Maya Neiva, Sophie Charlotte, Letícia Birkheuer Renata Kuerten, Lucas Malvasini and Lala Rudge. Among the photographers who make pictures for the campaign - Torkatto Fernando Enrique Hendry and Russell James.