Made in China. Revision of the quality criteria



stereotype that all phones from China is not better, it seems, is no longer relevant. In the 90th and the beginning of two thousandth exports from China and the truth is not produced a better experience - almost every other Chinese model was a cheap imitation, or no name-product, made in the image and likeness of popular devices. But now the situation is changing - and the last 2-3 years, more serious Chinese brands in the international market, making significant adjustments to our understanding of the «Made in China». Among these "recent" discoveries and the Chinese brand smartphone OPPO. For a long time, the company did not go to the foreign market, strengthening the domestic position. Now OPPO about 6% of the Chinese smartphone market. In 2012, the company sold over 10 million units. In Russia, in the same year only 42 sold, 2 million. Mobile phones (including non-smartphone devices!).

Development OPPO - is a kind of Chinese miracle, because the brand has achieved these results in less than 10 years (OPPO company started work in 2004). Gaining the attention of the Chinese people is not so easy - the fierce competition in China, you can buy a cell phone for just pennies (and some families simply collect the necessary gadgets currently in the garage :)) The secret to success may lie in the fact that the smartphone OPPO no copy. All devices are developed by engineers. State engineers - 1 400 people, of which 40% - the developers of the software. They come up with an original design, write a shell program for Android, created packaging. OPPO have our own factory, and their products are not going "to the world on a string", as is done in one place, which is rare even for world brands (production of which, by the way, are engaged in the same contract assemblers in China) .

As a result, OPPO business went so well that the advertising series of new devices Find company has not stinted to invite one of the most expensive Hollywood stars - Leonardo DiCaprio. According to rumors, "The Great Gatsby" paid $ 5 million. Budget good Chinese blockbuster! The actor starred in several commercials and posters with his picture graced the Beijing subway, Shanghai shopping malls and crowded streets of provincial towns like Guanchzhou.

The Russian brand OPPO officially arrived in the spring of 2013 (before this time smartphones have to be ordered from China). Plans for the company is very ambitious, considering that the "acquaintance" began with the premiere smartphone OPPO Find 5, which characteristics can compete with top-end devices like the Samsung Galaxy S4, HTC One and Sony Xperia Z.

OPPO Find 5 is equipped with a 5-inch Full HD-screens and quad-core Qualcomm Snapdragon S4 Pro. Another strong side of novelties - a 13 megapixel camera, which makes high-quality images. The model comes in two color variations - black and beloy.

The price depends on the amount of built-in memory - 19 990 and 22 990 rubles for the version with 16 and 32 GB, respectively. Given that the price of the flagship Samsung and HTC with similar characteristics approximately 5-10 million above the "Chinese" good advantage.

Source: mirfactov.com/

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