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10 hidden tricks that make us spend in stores anymore
Bashny.Net
Ninety one million five hundred nine thousand five hundred three
How often coming to the Mall or supermarket, you are making unnecessary purchases? Probably quite often. However, few people think that we are actually forced to buy something we didn't plan, through a variety of above.
The website gathered the 10 common tricks that marketers use to increase sales.
Uncomfortable cash
More than 60 % of people puts unnecessary purchases while waiting for the queue at the checkout. Not to give the buyer a chance to refuse spontaneous purchases, cash area and arranged so that the opportunity to spread unnecessary thing is practically absent,especially if the goods are in the cart.
Rest without rest
Food courts you can relax and refresh yourself, and then continue shopping. However, spend a lot of time for food will not work: uncomfortable furniture, small distance between tables, noise and echo doing their job. It helps shopping centres to detain people for a long time and provide a constantly changing stream of visitors.
No Windows, no clocks
Everyone knows that casinos -- no clocks, no Windows: this is done to ensure that people have lost the sense of reality and more time (read money) spent in the institution. On the same principle, working and shopping centres where there are no clocks and Windows if they do, it is extremely rare.
Cozy shops
All the passages in shopping centers brightly lit, and from the speakers there is a loud music. Besides floor tiles perfectly reflects both light and sound, enhancing the effect. But once you enter the store as a floor covering becomes soft, the light is less harsh and the music is calm and pleasant to the ear. All this creates a feeling of comfort and forces you to stay longer in the store.
Tricky mirrors in the dressing room
It is sad, but the mirror in the fitting room made in such a way as to make us look more slim, tanned and tall. For example, in some clothes stores in the mirrors add a pink pigment due to which the skin looks tanned. It contributes greatly to the increase in sales: experience has shown that the more we like yourself in particular clothing, the more likely it will gain.
Permutation product
If people for some time makes a purchase in the same store, he knows exactly where a particular product, and deliberately goes to him, passing by other Windows. After rotation, the location of all products is changing, and the buyer has to look at the shelves in search of the right product, simultaneously adding to the basket.
Clever lighting
It is known that it is best to sell the bananas the particular shade of yellow. This works with other fruits and vegetables, which you well aware of the store owners. The problem with the discrepancy between "ideal" and actual colors decide with the help of lighting: the"right" light can make any product more attractive.
Artificial demand
Take, for example, rows with a variety of juices. Have you ever noticed that in some places in the slender ranks of packages appear "gaps"? It seems to us that this product is so good that enjoys a great demand, therefore, we it is also useful. Alas, as a rule, the juice clean a store employee, creating the appearance of demand for the product.
Manipulation of insecurity
Mirror, located in the shops outside the fitting rooms play an important role in the sales: if the person is not confident or just doesn't look so good, constantly flashing his own reflection and then reminds you. This technique practically forces you to choose something new that will help improve the appearance.
The game on the contrast
For example, on one shelf side by side, and two teapots with similar characteristics. But one of them is worth 2 099 rubles, and another 3 099 rubles. The sale of "cheap" kettle high, but the one that is more expensive, will remain almost unnoticed. Why? The fact is that, making a purchase, we do not think about the real cost of things, and that make a very profitable purchase.
Photos on the preview depositphotos
via ru.depositphotos.com/57163483/stock-photo-beautiful-young-girl-in-a.html%D0%B0-%D0%BF%D0%B5%D1%80%D0%B5%D0%B4-%D0%B7%D0%B5%D1%80%D0%BA%D0%B0%D0%BB%D0%BE%D0%BC.html?qview=19563127&utm_source=Adme&utm_medium=freesub&utm_campaign=RU-brand
How often coming to the Mall or supermarket, you are making unnecessary purchases? Probably quite often. However, few people think that we are actually forced to buy something we didn't plan, through a variety of above.
The website gathered the 10 common tricks that marketers use to increase sales.
Uncomfortable cash
More than 60 % of people puts unnecessary purchases while waiting for the queue at the checkout. Not to give the buyer a chance to refuse spontaneous purchases, cash area and arranged so that the opportunity to spread unnecessary thing is practically absent,especially if the goods are in the cart.
Rest without rest
Food courts you can relax and refresh yourself, and then continue shopping. However, spend a lot of time for food will not work: uncomfortable furniture, small distance between tables, noise and echo doing their job. It helps shopping centres to detain people for a long time and provide a constantly changing stream of visitors.
No Windows, no clocks
Everyone knows that casinos -- no clocks, no Windows: this is done to ensure that people have lost the sense of reality and more time (read money) spent in the institution. On the same principle, working and shopping centres where there are no clocks and Windows if they do, it is extremely rare.
Cozy shops
All the passages in shopping centers brightly lit, and from the speakers there is a loud music. Besides floor tiles perfectly reflects both light and sound, enhancing the effect. But once you enter the store as a floor covering becomes soft, the light is less harsh and the music is calm and pleasant to the ear. All this creates a feeling of comfort and forces you to stay longer in the store.
Tricky mirrors in the dressing room
It is sad, but the mirror in the fitting room made in such a way as to make us look more slim, tanned and tall. For example, in some clothes stores in the mirrors add a pink pigment due to which the skin looks tanned. It contributes greatly to the increase in sales: experience has shown that the more we like yourself in particular clothing, the more likely it will gain.
Permutation product
If people for some time makes a purchase in the same store, he knows exactly where a particular product, and deliberately goes to him, passing by other Windows. After rotation, the location of all products is changing, and the buyer has to look at the shelves in search of the right product, simultaneously adding to the basket.
Clever lighting
It is known that it is best to sell the bananas the particular shade of yellow. This works with other fruits and vegetables, which you well aware of the store owners. The problem with the discrepancy between "ideal" and actual colors decide with the help of lighting: the"right" light can make any product more attractive.
Artificial demand
Take, for example, rows with a variety of juices. Have you ever noticed that in some places in the slender ranks of packages appear "gaps"? It seems to us that this product is so good that enjoys a great demand, therefore, we it is also useful. Alas, as a rule, the juice clean a store employee, creating the appearance of demand for the product.
Manipulation of insecurity
Mirror, located in the shops outside the fitting rooms play an important role in the sales: if the person is not confident or just doesn't look so good, constantly flashing his own reflection and then reminds you. This technique practically forces you to choose something new that will help improve the appearance.
The game on the contrast
For example, on one shelf side by side, and two teapots with similar characteristics. But one of them is worth 2 099 rubles, and another 3 099 rubles. The sale of "cheap" kettle high, but the one that is more expensive, will remain almost unnoticed. Why? The fact is that, making a purchase, we do not think about the real cost of things, and that make a very profitable purchase.
Photos on the preview depositphotos
via ru.depositphotos.com/57163483/stock-photo-beautiful-young-girl-in-a.html%D0%B0-%D0%BF%D0%B5%D1%80%D0%B5%D0%B4-%D0%B7%D0%B5%D1%80%D0%BA%D0%B0%D0%BB%D0%BE%D0%BC.html?qview=19563127&utm_source=Adme&utm_medium=freesub&utm_campaign=RU-brand
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