What happened to the 53 companies that Yahoo bought running Marissa Mayer Bashny.Net

In the early 2000s the price of Yahoo shares amounted to 118, 75 dollars, and in 2012 it dropped to 14-19 dollars. At this point in the company as the new CEO came Marissa Mayer, a former Google top manager and "glamorous geek" the search giant. At the age of 37 she became the youngest woman to head the company from the list of Fortune 500. Engineers in Silicon Valley love and respect. Many believed that Meyer could save the company. By the end of the first year of its management of the company shares soared nearly doubled, to 31 dollars.

It can not be called stable position Ceychas Yahoo. Shareholders need to replace the board of directors because the company does not live up to expectations. The search business Yahoo, the foundation of the company, estimated negatively. In February 2016 the company laid off 15% of staff.

Despite this, Marissa Mayer over the years as CEO of a startup bought a 53 for a total of 2, $ 3 billion. Let's see what happens with these companies after the transaction with Yahoo.





How to return to the company the person who left and founded his own startup? Marissa Mayer knows the answer: you have to buy the startup together with the staff, and then transfer them to the desired unit. In 2013, Yahoo bought the company Ztelic, is engaged in the analysis of data from social networks. The founder of a startup Zhen Hao (Hao Zheng), a former employee of Yahoo, along with eight other members of the team joined the company. Founders of startup tomfoolery, Yahoo bought in 2014, waiting for the same fate.

About the products that start-ups have created, are often overlooked after absorption. Some of these transactions was carried out only for the recruitment of talent for the company to enhance the competence of Yahoo. Suppose your company earns, your product is not interesting to us, but we see your talent - so believed in Yahoo. Startup Stamped, develop applications of social recommendations, was closed immediately after the acquisition. Startup OnTheAir, make a video chat, stopped work on the project - employees join a Yahoo unit for mobile technology. Google Docs analog designers called Docspad started working on Yahoo Mail. Journalists Gizmodo calculated that in order to obtain new hires Yahoo bought 33 startup.



the list of acquisitions Yahoo to

Meyer took away not only the team, formed around the creation of a single service or application, and eight operating companies, is developing several products to the transaction. Mobile Loki Studios game developers have joined the mobile division of Yahoo. Team Ghostbird Software, creators of applications for photo processing, are now working with Flickr.

Startup Jerry Shen Bignoggins Productions, who developed the sport mobile applications, has become one of the smallest acquisition of Yahoo in the number of people. The founders had no chance to consult with co-founders or co-workers - the company consisted of one person. As a result, two years later Shen was dismissed for a phrase in the corporate correspondence «Wuddup my n *****, Ice Cube here».

In an effort to compete with Google Meyer bought strimingovy startup RayV. The platform was closed and most of the team joined Yahoo in Israel.

There were start-ups, who joined Yahoo as separate units, branded company or continue to work as subsidiaries. smart home screen Developers for Android - Aviate - promised to make the app better and faster, and changed the name to Yahoo Aviate Launcher. The same honor was BrightRoll video platform and the German company Media Group One, which sells advertising on 800 partner websites.

Jewel in the crown Marissa Mayer may be called Tumblr - a platform for blogs and content sharing. It consisted at the time of the transaction with Yahoo 105 million blogs, that number has grown to 301 million today. Meyer when buying the service in 2013 promised "not to screw it up", not to meddle in the management of, and engage on the part of Yahoo only monetization. The company is trying to reach an agreement with Facebook, a social network to sell advertising within the application and shared with Yahoo revenue.

For 2012 Tumblr earned $ 13 million, and Yahoo bought it for 1, 1 billion. The company planned revenues of $ 100 million for 2015, but to achieve such a result was not possible. However, the service continues.

The second company, which continues to operate unchanged even in the title - Polyvore. During her Yahoo paid $ 230 million. The acquisition of this company, founded by another former Google employees, angered by Eric Jackson, manager of hedge fund SpringOwl: he sent the Board of Directors 99-page presentation with an explanation of why companies need to urgently remove Mayer from the post of CEO and appoint a new management
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Just a few years under the leadership of Yahoo Marissa Mayer made 53 acquisitions totaling $ 2, $ 3 billion according to the company, and 3 billion - in other calculations. Of these, thirty-three have created a product that was closed after the transaction. The other eight companies have developed several products that have also disappeared from sites and applications stores. Five companies have continued to work as branches or subsidiaries of Yahoo. Two - work: Tumblr, not bringing the planned profit and Polyvore - company zombie former Google employee. The fate of the remaining five companies vague - for example, Wander and Leaf SR sites do not work.

The slide presentation from Eric Jackson circled in red the company started by former employees of Google. Jackson noted that the absorption of the last three years the company did not add value.



Source: geektimes.ru/post/277562/