How not to write lyrics

Website , together with the Bureau of TXT text collected in the article 10 of the most common mistakes made when writing a variety of texts - from the official letters to brochures. If at least one of them is peculiar, and you try to get rid of it as soon as possible.



1. From a letter to the partner or colleague, client or customer, many often write: "Good day." So like apologizing in advance for the fact that a letter can come not only during the day but also at night. But there is no good time of day, and no evil (except Monday morning). It is better to write a "good morning", "good morning", "good evening" or "hello».







2. One of the key words of our time-parasites "this" that came from the bureaucratic official documents. The simpler your text, the less hackneyed words in it, the better. Replace "active" to "this" or even try to do without it.







3. Describing the project, many often attempt to convince the reader that there is nothing better for him not to find, using words rather unconvincing. The definitions of "unique" and "real", in fact, nothing to say - it is a cliché of the lexicon of modern Ellochka-ogress. It is better to explain what it is the uniqueness of what you are doing.







4. Often similar words and expressions are confused. Then there are words in the language of mutants that creep into the text of the text - just a virus of some sort. For example, there is a "general" and is "in general", but there is no "general».







5. Even if you are experiencing absentee respect and sympathy for the reader to your site, do not write "you" with a capital letter. It is appropriate in personal correspondence, but not in reference to the abstract large audience.







6. Similarly, it is better not to address the audience on "you": it is a familiar and just rude. As the hero Sergei Dovlatov, "unless we drank brotherhood with you?»







7. It is often possible to hear the phrase "in this regard." So we can not speak. That's right, "in this regard».







8. Avoid cliches. Especially sin stamps authors of texts about children.







9. Even if you put ten exclamation marks in a row, the text does not feel any more convincing, but rather will look silly. Better modest but compelling point.







10. "In the end" - is like "oil oil". The result - this is the end.













via txtburo.com/

Tags

See also

New and interesting