"System" written by the founder of the TV program "Kommersant". Vladimir Yakovlev returned to the media business Bashny.Net

The founder of the publishing house "Kommersant" Vladimir Yakovlev decided to return to the media business. On Wednesday it became known that he was appointed CEO owned by AFK "Sistema" Company "Stream Content", which will deal with the production of television programs. For eighteen months "System" to spend on the project $ 50 million to gain a foothold in this market, which experts consider promising, but still little understood.
According to Vladimir Yakovlev, took over as general director of "Content Stream", he was also a shareholder in the company that controls the group "System media" (SMM). The size of the package, Mr. Yakovlev did not name. CEO SMM Mikhail Dunayev confirmed the appointment. According to Kommersant, the negotiations on the appointment of Vladimir Yakovlev lasted five months. He was invited to this position, Vladimir Yevtushenkov, controlling shareholder of AFK "System". Mikhail Dunayev lobbied candidacy Zatsepina Nicholas, who was recently appointed as his deputy.

Vladimir Yakovlev was born on March 8, 1959. In 1981 he graduated from the journalism faculty of Moscow State University International Office. He worked as a correspondent in the newspaper "Soviet Russia", magazines "worker" and "Spark", the weekly "interlocutor". In October 1987, he created a private information service "facts", the first in the Soviet Union. In 1989 he opened the news "after the fact". January 8, 1990 began to produce the country's first business daily - weekly "Kommersant" on which later was established PH "Kommersant". In July 1999, Vladimir Yakovlev, Boris Kaskov and Leonid Miloslavskii sold shares Foreign British businessman Kia Dzhurabchian. In August, it was reported that 100% of the shares bought Kommersant Boris Berezovsky.

CJSC "Stream-TV" was established in October 2006. 100% owned by SMM. The combined company 31 cable operator in Moscow and a number of large cities in Russia. The operator serves about 1, 5 million subscribers. Monthly revenue estimated iKS-Consulting, is about $ 4, 5 million. CJSC "Stream Content" was created in late 2006 as a producer of TV channels and programs "Stream-TV".

Under the leadership of new CEO "Stream Content" will manufacture and producing TV content: individual TV shows and full channels, primarily entertainment, which will be launched before the end of 2007. "The company will be engaged only in the production of its own TV content, - said Mikhail Dunaev.- Existing channels in the conduct of 'Content Stream' is not moving." Mr. Yakovlev said that his company will aggregation, forming a channel from another product, only in cases where aggregation would require a new idea. "The main consumer of our products will be the company 'Stream TV', but we will also sell our software to third-party customers," - he said. According to him, the project budget for the period of the start - the next 1, 5-2 years - more than $ 50 million. And Mr. Dunayev said that the strategy of the company's board of directors will hear CMM in April.

Budget, declared Vladimir Yakovlev, market participants are called sufficient for a successful launch. & quot; $ 50 million would be enough to one and a half to two years to become a significant player in the market ", - the president of the company" Amedia "Alexander Akopov. "Production off-air TV content - not a question of money - believes the president of the company 'CTC Media' Alexander Rodnyanskiy.- When creating niche channels have money of secondary importance in relation to the ideas: for $ 50 million can be made 10 good channels, and 50. Recall Fashion TV, which cost no more than $ 1, 5 million a year, but its market niche occupied. " In his opinion, it is this fact taken into account when the project was entrusted Yakovlev: "The decision is very surprising, but strong: he is a talented man."

For the producer of content to be limited to the scope of a TV platform - is a minus, says Mr. Rodnyanskii. A CEO broadcaster ATV (makes for a "Stream-TV" channel "Retro") Andrei Proshutinskaya notes that "its production today is generally more expensive purchases of content." Finally, it is not clear who will pay for content for niche channels, the Internet and cell phones - sponsor or spectator, says Alexander Akopov: "Since it is not clear what content, who and how much to use, just three -Five years, the market is formed, and it will become clear whether these projects pay for themselves. "

Coming on the market of content production, the company will face fierce competition. "This business started or plan to start the 'First Channel', VGTRK, we 'Prof-Media", "- says Alexander Rodnyanskii. "Amedia", according to Alexander Akopova already established Amedia Myscreen - a company for the production of alternative content.

Timur Bordyug Yulia Kulikova, Alexander Kukolevsky.

"I'm sick of it not engaged»
That caused him to again after seven years to do journalism, Vladimir Yakovlev told Kommersant

- Why did you decide to return to the media business?

- I love the media, and I'm tired of this is not engaged. We have long been familiar with Vladimir Petrovich (Yevtushenkov, head of AFK "System" .- b) five months ago, he invited me to this project that interested me. Golf "Stream-TV" - a very interesting field, especially in the situation that is emerging on the Russian media market. He will be greatly changed, now it occur several global, almost crisis changes.

- What do you mean?

- On the one hand, we are talking about changing the relationship of paper and the Internet. On the other - is now basically completely changed the journalistic culture, changing the ideology of journalism. This is a global process that affects Russia. In Russia, it further enhances what is dying news journalism that dominated our media market the last 15 years. She dies, because it was based on two pillars: the dry information and advice. Fact Plus Board - it is a good scheme in a fast-growing company, when life is constantly changing. Changes to cause hunger for information, in such circumstances need a heavy simple food information.

- Do you think that the era of change in the country is completed?

- In general, journalism, created a period of very rapid changes in Russian society, is dying because the country becomes more stable. Over the past ten years, the audience has learned so much information that people are now for the assimilation of new information need to pay extra. With councils also have too much. Readers have tried a lot of things and sometimes better than the journalists know the subject. This applies not only to consumer services, but also politics, business. The amount of the advisory information that can inform the businessman journalist decreases and it becomes more narrow professional. Journalism Information ceases to be interesting to a wider audience, he now needs other foods that he has not yet received. In the context of information hunger needed to give the audience a simple and understandable products - bread and a piece of meat. When hunger is gone, and there is a nice appetite, need to be able to cook. That, of course, requires much more professional journalists - to work in the information hunger is much easier.

- So what the media should be in the new environment?

- While it is nobody knows. The reader never knows what he wants, he just stops like that there. And find what you need - the task of journalists. Now the image of the new media is just being formed, and the only way to feel it - experiment. Although the market now have publications that are closer to the new model than others. For example, the magazine "Esquire», New Times Raf Shakirov.

- How do these changes affect the traditional news media?

- As for the press, it should soon find a new language. The circulation of the publications that find it will grow, and the rest - to decline. So I wonder to start projects in the Russian market, it is interesting to participate in the creation of new media. Actually, the "Kommersant" was created just at that moment. The other side of the changes taking place in the media market - is that terrestrial TV start little by little prim cable channels. That is why the development of cable and pay-TV in general is very interesting now. A pay-TV, in turn, have props IP-TV.

- sold in 1999, Kommersant, if you have sunk into the water: all these years about you and your projects among the general public media, there was no information. What were you doing all this time? B>

- Personal affairs. During this period, I have had no projects in Russia, it is not very significant. Some of them were connected to the Internet.

Interview by Timur Bordyug.
Source: "Kommersant".

via www.kommersant.ru/