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Hondamentalism: New Honda campaign by W + K London on pomeshannost to perfection and racing
Bashny.Net
As the site today in the UK there is a new video created by Wieden + Kennedy for the Honda Civic Type R.Translyatsiya video opens a new large-scale advertising campaign - «Hondamentalism».
The W + K comments on a new concept: «Hondamentalism - this is the essence of Japanese cars - the unique spirit of the race and the endless pursuit of excellence, which saturates the whole company since its inception»
Shestidesyatisekundny spot open road frames, at one end of which is light, and the other - a few engineers in white coats. They begin to go on the road to the light, but the more they move, the stronger the wind, the harder it becomes to go.
Garrison Keillor's voice, the American actor who has worked in the previous commercials Honda, behind the scenes, "odnazhny engineer said, to build something great, it's like swimming in honey».
Ian Armstrong, customer communications manager, Honda UK: «In this video we explain that collaboration and the awakening completely full capabilities of scientists we have reached Hondamentalism'a»
Tony Davidson, creative director, W & K: «Red sign Honda (Red H) is assigned only to those machines that are worthy of a racing track. It is an honor for us to work for one of these projects. No other company is committed to research and development so. No other company is not so enthusiastic engineers. No other company would dare myself to make such advertising like this ».
Ian Armstrong, customer communications manager, Honda UK: «Excellence is achieved by passing the race extra mile - squeezing of efforts to drop himself to be absolutely the best. This is called Hondamentalism, and that's it, and assigned the symbol Red H. attaching a red logo on the hood of the new Honda Civic Type R, we show how racing spirit is reflected in the machines that we sell ».
Today, was launched a promotional site Hondamentalism, by the end of this week will print advertising, tells the story of several "hondamentalistov" and the campaign will be supported by the sponsorship of Formula 1 broadcasts on the channel ITV, which will begin this weekend.
via www.hondamentalism.com
The W + K comments on a new concept: «Hondamentalism - this is the essence of Japanese cars - the unique spirit of the race and the endless pursuit of excellence, which saturates the whole company since its inception»
Shestidesyatisekundny spot open road frames, at one end of which is light, and the other - a few engineers in white coats. They begin to go on the road to the light, but the more they move, the stronger the wind, the harder it becomes to go.
Garrison Keillor's voice, the American actor who has worked in the previous commercials Honda, behind the scenes, "odnazhny engineer said, to build something great, it's like swimming in honey».
Ian Armstrong, customer communications manager, Honda UK: «In this video we explain that collaboration and the awakening completely full capabilities of scientists we have reached Hondamentalism'a»
Tony Davidson, creative director, W & K: «Red sign Honda (Red H) is assigned only to those machines that are worthy of a racing track. It is an honor for us to work for one of these projects. No other company is committed to research and development so. No other company is not so enthusiastic engineers. No other company would dare myself to make such advertising like this ».
Ian Armstrong, customer communications manager, Honda UK: «Excellence is achieved by passing the race extra mile - squeezing of efforts to drop himself to be absolutely the best. This is called Hondamentalism, and that's it, and assigned the symbol Red H. attaching a red logo on the hood of the new Honda Civic Type R, we show how racing spirit is reflected in the machines that we sell ».
Today, was launched a promotional site Hondamentalism, by the end of this week will print advertising, tells the story of several "hondamentalistov" and the campaign will be supported by the sponsorship of Formula 1 broadcasts on the channel ITV, which will begin this weekend.
via www.hondamentalism.com
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