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I love, I love, but I'm afraid. Saatchi & amp; Saatchi NY «laughs' over fears blondes, children and ... Bigfoot
Bashny.Net
Cold Stone Creamery launches its first national integrated advertising campaign. Tremulous campaign Love It Love It appeals to fans of ice cream with the question of how far they can go in their love of Cold Stone Creamery.
The concept behind Love It Love It, born of the truism: ice cream lovers are deeply tied to opredelnie brands. And fans of Cold Stone Creamery is particularly disposed to your brand because of its user-friendliness and a wide range of desserts. The task of the first campaign of the manufacturer - to create the image of Cold Stone Creamery Mecca for all fans of ice cream.
- It is no secret that our products are a great and powerful army of more than loyal customers who are willing to do anything for our Creations, - says Kevin Myers, vice president of sales and marketing. - We would like to fix in promotional material that is interested and full of fun atmosphere that distinguishes all of our stores, and remind people that this summer, Cold Stone Creamery - the most visited and favorite ice cream shops.
The commercials of the campaign Love It Love It (Do you love-love) played a dramatic journey of three main characters in the shop Cold Stone Creamery. Each of them - a pop star, a child and a snowman, storefronts waiting for not only the favorite ice cream, but their most hated things.
The blonde sees the glass paparazzi dog breed Shih Tzu, whom she hates with as long as she had a chi-hua-hua, the test for IQ, and most importantly - a brunette, more slender, with perfect skin and hair.
Fears of a child - an evil spirit, stealing naughty children, the monster under the bed, and broccoli.
In Bigfoot also have their phobia: hunters, enthusiasts, researchers and the woman who does waxing in the bikini area.
All heroes have to understand their feelings, either they just love Ice Cream Cold Stone Creamery, or love-love it so much that they are willing to transcend their fears.
A voiceover asks, will give you their favorite desserts forces them to open the door.
- It's a love story about the struggle between fear and an overwhelming desire, and how far can a man, if he really, really wants ice cream - says creative concept Tony Granger, chief creative officer, Saatchi & Saatchi NY. < br />
On the mini-site www.loveit-loveit.com/ fans offer more detailed information about each of the characters, and given the opportunity to come up with the video itself with different characters.
- We invite our customers to participate in the next "round" - says Kevin Myers. - We think that the next roll will be a hero created by visitors of the resource.
The campaign will last until September.
Mediarazmescheniem agency engaged Santy of Phoenix, Ariz, and microsite created in TargetScope of Plano, Texas.
via www.loveit-loveit.com/%20
The concept behind Love It Love It, born of the truism: ice cream lovers are deeply tied to opredelnie brands. And fans of Cold Stone Creamery is particularly disposed to your brand because of its user-friendliness and a wide range of desserts. The task of the first campaign of the manufacturer - to create the image of Cold Stone Creamery Mecca for all fans of ice cream.
- It is no secret that our products are a great and powerful army of more than loyal customers who are willing to do anything for our Creations, - says Kevin Myers, vice president of sales and marketing. - We would like to fix in promotional material that is interested and full of fun atmosphere that distinguishes all of our stores, and remind people that this summer, Cold Stone Creamery - the most visited and favorite ice cream shops.
The commercials of the campaign Love It Love It (Do you love-love) played a dramatic journey of three main characters in the shop Cold Stone Creamery. Each of them - a pop star, a child and a snowman, storefronts waiting for not only the favorite ice cream, but their most hated things.
The blonde sees the glass paparazzi dog breed Shih Tzu, whom she hates with as long as she had a chi-hua-hua, the test for IQ, and most importantly - a brunette, more slender, with perfect skin and hair.
Fears of a child - an evil spirit, stealing naughty children, the monster under the bed, and broccoli.
In Bigfoot also have their phobia: hunters, enthusiasts, researchers and the woman who does waxing in the bikini area.
All heroes have to understand their feelings, either they just love Ice Cream Cold Stone Creamery, or love-love it so much that they are willing to transcend their fears.
A voiceover asks, will give you their favorite desserts forces them to open the door.
- It's a love story about the struggle between fear and an overwhelming desire, and how far can a man, if he really, really wants ice cream - says creative concept Tony Granger, chief creative officer, Saatchi & Saatchi NY. < br />
On the mini-site www.loveit-loveit.com/ fans offer more detailed information about each of the characters, and given the opportunity to come up with the video itself with different characters.
- We invite our customers to participate in the next "round" - says Kevin Myers. - We think that the next roll will be a hero created by visitors of the resource.
The campaign will last until September.
Mediarazmescheniem agency engaged Santy of Phoenix, Ariz, and microsite created in TargetScope of Plano, Texas.
via www.loveit-loveit.com/%20
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