Spot says nasty things about his master's in advertising Tide Bashny.Net

Saatchi & Saatchi / New York promotes pencil to quickly remove stains Tide to Go, reviving stains on clothing.


The creative idea of ​​the campaign is based on the situation, "Meet on clothes." Taking the idea that clothing says a lot about a person in the first minutes of dating, the agency came up with to make spots on the clothes speak.



The video live spot prevents its owner - Gulden and interrupting him.




Tagline: «Silence the stain» - «Let spot silent»










At Saatchi & Saatchi decided not to advertise pencil Tide to Go only housewives, but to take a wider audience, as a pencil to remove stains is not so much the subject of household items as emergency assistance.

Agency: Saatchi & Saatchi - New York

Chief Creative Officer: Tony Granger
Executive Creative Director: Jan Jacobs, Leo Premutico
Creative Director: Audrey Huffenreuter, Nathan Frank
Copywriter: Peter Albores
Art Director: Dan Lucey
Agency Producer: Dani Stoller
Production Company: Dab Hand Media
Director: Calle Astrand
Director of Photography: Martin Tedin
Producer: Luke Beauchamp, Ira Brooks
Editorial Company: Whitehouse - New York
Editor: Dan Maloney

via # image5280405