Bashny.Net
Grandmas will rock you. The musical protest of pensioners in advertising mobile operator "Motive"
Bashny.Net
MOTIF offers a new product - a reduced rate "heartily" with per-second billing. The cost of a second conversation with three "closest" numbers on the summer season - from May to September - the problem is polkopeyki.Marketingovaya campaign - to increase the number of subscribers of pre-retirement and retirement age - in this segment, according to research, is not high enough penetration. < br />
In the development of the idea of an advertising campaign strategists RA "Sunrise" learned the basic insights of Central Asia and identified one of the main - this is important for people to feel their social significance, usefulness to society. That is why they often are active in social work, go to demonstrations and protests. They addressed the question: if you want to hear from you? B>
According to the scenario in the video 10 characters aged 60-80 years. Initially, the casting was held among the actors. But the client did not approve any of the proposed candidates. It was then decided to look for heroes in the clubs for the elderly, working at the Palace of Culture.
How to tell the agency website, the majority of those who appeared in the video - club members, "Samovar" from DK SWC.
Creative Group:
Creative director, the director - Andrei Gubaidullin
Copyright - creative artist RA "Voskhod»
Operators -Leonid Ilyukhin, Egor Perov
Sound Engineers - Andrew Konoplev Andrei Portnov
Postproduction - Vladislav Wood, "Factory Video»
Administrator - Katerina Shikhova
via www.adme.ru
In the development of the idea of an advertising campaign strategists RA "Sunrise" learned the basic insights of Central Asia and identified one of the main - this is important for people to feel their social significance, usefulness to society. That is why they often are active in social work, go to demonstrations and protests. They addressed the question: if you want to hear from you? B>
According to the scenario in the video 10 characters aged 60-80 years. Initially, the casting was held among the actors. But the client did not approve any of the proposed candidates. It was then decided to look for heroes in the clubs for the elderly, working at the Palace of Culture.
How to tell the agency website, the majority of those who appeared in the video - club members, "Samovar" from DK SWC.
Creative Group:
Creative director, the director - Andrei Gubaidullin
Copyright - creative artist RA "Voskhod»
Operators -Leonid Ilyukhin, Egor Perov
Sound Engineers - Andrew Konoplev Andrei Portnov
Postproduction - Vladislav Wood, "Factory Video»
Administrator - Katerina Shikhova
via www.adme.ru
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