LBL Media has come up with movie "Encyclopedia of taste" for instant noodles "Cooking Without Borders" Bashny.Net

Advertising agency LBL Media has developed a new advertising campaign dinners instant preparation "Encyclopedia of taste", which are marketed under the umbrella brand "Kitchen without Borders».
How to tell the agency website, as part of the campaign experts LBL Media created a new promotional video designed media strategy and placement is carried out on the TV channels. Since July 9, commercials, lasting 30, 15 and 5 seconds are broadcast on channels: First, NTV, STS, DTV, TV3, 7 TV and TVC.


To create the special character of the brand "Encyclopedia of taste" the emphasis in the video is made on the emotional component: an exciting foretaste of something exceptional, solemn preparation for the meal, extraordinary pleasure food - add up to a bright image of a very tasty product that delivers real pleasure.
The agency sought to create a very positive, friendly image of the brand, a sympathetic emotions of the consumer. So much attention has been paid to the casting, minimized text component and a particularly important role was assigned to the music.
Classical music in the video represents the refined taste and character of its arrangement sets an ironic context, thus avoiding false straight seriousness and inspire confidence and sympathy to the brand.




The agency LBL Media
Creative Director - Sergey Zuev
The head of the creative team - Vasily Pavlov
Art Director - Gleb Trzhemetsky
Copywriter - Dmitry Antypkin
Account director - Jan Smolyakova
Account manager - Irina Kuleshov
Strategic Planning Manager - Tatyana Lebedeva
Producer - Igor Sokolov

Productions studio "Profilm»
Producer - Andrew Truk
Director - Rachel Harms
The operator - Sergei Trofimov
Music: Wolfgang Amadeus Mozart, Alexander Sokolov



via www.adme.ru