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An interesting property of Tequila Cazadores - have not drunk, and had pins. And imagining all
Bashny.Net
An independent agency davidandgoliath / LA in the United States has launched an advertising campaign to promote the Tequila Cazadores - a brand owned by Cazadores Bacardi.Novaya campaign positioning as a brand without claims for something high and solid, but nevertheless as a quality product premium segment - which is eccentric slogan «The one with the deer on it» - «only with a deer on it." In general, the label placement on deer - a symbol, more suitable for the product manufactured in Canada - quite a daring paradoxical turn, will require adequate advertising activities.
David Angelo, chairman / CCO, davidandgoliath: «We want to convey a sense of premium tequila, without using such a serious approach. We want to say to the consumer, "amused". And it will remind about the brand when the consumer dobredet evening after a hard day up to the bar and wants to relax »
The idea of a TV commercial is broadcast on the cable channel is now in the US, is the contrast between the possible characters for the label, and the only true.
Narration: «Many, many years ago, deep in the mountainous region of Mexico, Senor Jose Maria dreamed. He dreamed of creating a premium tequila taste great, so what I did not yet know the world. And one night it happened ... He came out of his hut and saw a Russian ballet dancers! .. No. Unicorn! .. No. French poodle! .. No. VX1-90 fax-copier! .. No. Sandwich !!! No. It was a deer. The proud, regal reindeer. And he liked it. Very ».
The campaign, in addition to the television goes on the Internet (on the website and banners), using external and print advertising and event-marketing.
This is the first major campaign to promote the Cazadores in the United States. Last year, for example, the company Bacardi spent on brand only 100 thousand dollars. The exact amount of this year's budget has not been disclosed, but it is clearly an order of magnitude more than last year.
via www.cazadores.com/
David Angelo, chairman / CCO, davidandgoliath: «We want to convey a sense of premium tequila, without using such a serious approach. We want to say to the consumer, "amused". And it will remind about the brand when the consumer dobredet evening after a hard day up to the bar and wants to relax »
The idea of a TV commercial is broadcast on the cable channel is now in the US, is the contrast between the possible characters for the label, and the only true.
Narration: «Many, many years ago, deep in the mountainous region of Mexico, Senor Jose Maria dreamed. He dreamed of creating a premium tequila taste great, so what I did not yet know the world. And one night it happened ... He came out of his hut and saw a Russian ballet dancers! .. No. Unicorn! .. No. French poodle! .. No. VX1-90 fax-copier! .. No. Sandwich !!! No. It was a deer. The proud, regal reindeer. And he liked it. Very ».
The campaign, in addition to the television goes on the Internet (on the website and banners), using external and print advertising and event-marketing.
This is the first major campaign to promote the Cazadores in the United States. Last year, for example, the company Bacardi spent on brand only 100 thousand dollars. The exact amount of this year's budget has not been disclosed, but it is clearly an order of magnitude more than last year.
via www.cazadores.com/
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