Enterprises Rexona had to stop the campaign "Russian women and pigs" Bashny.Net

New campaign calls for manufacturers of deodorants Russian women "to kill a pig." After a controversial start, gave rise to a sharp negative response in RuNet, the site was closed.

REXONA accused Russian women is that they smell awful, and for them it is quite embarrassing. At its promotional website deodorant manufacturers to Russians opened their eyes to their wild manners.

According to manufacturers' synonym deodorant in Russia, "Russian women stink eight times stronger than Englishwomen and 6 times more Germans. Even from Poliaček carries three times weaker than that of the Russians.





"And we are not ashamed?" - Asks a question one of the pages on the promotional site deodorants. Who asks this question? Who? Smelly smelly Russian woman Russian woman? Why?

According to the creators of this project, the fame of malodorous Russian woman goes around the world. Even the most beautiful Russian girls sweat so that even squeeze. And stinks of beauties ...







Manufacturers Rexona wonder - do Russian women so difficult to keep track of your sweaty armpits? In its assumptions, they came right up to the time of perestroika deficit and suggested that Russia may simply not sell deodorant?



Needless to say that this campaign provoked a strong reaction Runet users, and first speaker of the domestic Internet - Learn? The user reaction has been very diverse, "Lies", "Violation of the main postulate of advertising - an insult to the consumer!", "What man does not smell?", Etc.

One of the most common thoughts - "What if all the hype, all the disgruntled make speeches against Reksony - is part of a carefully planned action?" These thoughts opposed to others, for example, is absolutely sound idea of ​​LJ user.

In favor of the first option says Arseny Fedorov Post blogger that is associated with it the representative of "Reksony." "He offered $ 500 for the two posts that Russian women - smelly pig. According to my "surveillance tape," I the only opinion-dealers, who refused the tempting offer, "- says Fedorov (information from Vebplaneta)

Update two days later:

Site about female pigs closed Runet rejoices and calls destroy deodorants Rexona online Antireksona.



People's creativity: "If you, for some ridiculous accident have products with the trademark" Reksona "gouge and share photos.»

Creative Writing from the "protesters". Photo: zhzhitel

Domain rexona-deo.ru, which currently contains no information registered in the agency PR Technologies, which, apparently, is the development of creativity.

via rexona-deo.ru/