Brazilian prodigies 300 ml: the beginning of a great journey?

This review will not be creative, "masters", "genius" and "legends". Recently often speak about how similar in their age advertising markets in Russia and Brazil, and how much they differ in terms of creativity. Heroes of today's issue - the young guys who are just starting out in advertising, but nevertheless already "grab" a Cannes lva.Nekotorye duet binds fate itself, the other - a lucky break. But the director a couple of 300 ml, which is the world known as Manitou Felipe and Bernardo Dutra, united totally amazing vision.

"One of us saw the image of another during a seance - evoke the mysteries of 300 ml per interview. - The voice said to him: "As soon as you come home, call your future partner", he gave a detailed description of his partner and told what will be the nature of the director being 300 ml. »

After this mystical vision in 2004 and got the first clip of the duo. It was the «B + B = L» for the music festival Rock in Rio-Lisbon, in which rows of balls come to life with a wave of magic wands drummer.



Rewards do not have to wait - one of the first guys was obtained for the movie «Giant» for Claro. This autobiography sullen giant, who recognized that the time was not a good man, but then the good triumph over evil. Spot gold was from São Paulo Creative Club.



A recent directorial duo has added to his collection of awards at the Cannes Lion. Masters was awarded bronze for beginners as «In A Man's Life». It was 300 ml quite excellently demonstrated their ability to communicate ideas in unexpected ways. Take, for when the ocean breeze in the palm branches, was transferred via a through decorations on the wall.

- We are very proud to have worked on Discovery, - talk about the project directors. - After receiving a task, we again sat down with a team of agencies to "finish off" the idea. All items made by us have been met with great sympathy with the client. The shooting took place just fine. No stress, all according to plan. We sincerely hope that our work will warmly welcome the audience.

Discovery Channel - In A Man's Life- We like to harness oneself in projects that in fact - the alternative is not humdrum advertising, - says Felipe. - And the story itself, and the opportunities for its development should be quite interesting.

Since 2006, the duo pinned to his studio production Hungy Man.

- We trust your subconscious mind - says Dutra. - We spend a lot of time to get to the bottom of each project. And penetrating into it, we're going with our thoughts to the agency and together try to find the right solution.

EL OJO Advertising Festival - Camila MelonesRolik - a new version of the classic advertising spots Primer Sutién, Washington Olivetto created 20 years ago. The story gives an answer to the question of how to make a film in the Argentine style. The meaning of the video - not on the surface. Through the image of a girl with no breasts, over which all laugh, creative agency team Santa Clara talks about the advertising market.



via / tv-spot / 2007/08/06/19577 /

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