Speed ​​has never been so beautiful Bashny.Net

What Americans do not like speed: extreme romanticism street racing, adrenaline professional Nascar auto racing and high-speed telecommunications Sprint Nextel ...
Recently in America launched the first video campaign Nascar races in 2008, the title sponsor for the first time which made the brand Sprint. The video «Speed ​​monsters» - one more indicative brendbildingovaya work Goodby Silverstein & Partners.

When almost exactly a year ago, "the third" telecommunications holding US Sprint Nextel announced its new creative ideologues of Goodby Silverstein & Partners, everyone understood that based on the San Francisco agency offers primarily to upgrade the brand strategy of the telecom giant. After Wonders campaign HP «PC get personal again» for Goodby Silverstein & Partners its fame of the brand-competent agencies of the US, both strategic thinking, creativity and new media. All changes brand strategy Sprint Nextel influenced by Goodby Silverstein & Partners out of context to say difficult, but the example of Nascar seems very revealing.





Until now, the title sponsor of the famous American brand of racing played Nextel, the company, which pervoobladatelya Sprint consumed in 2004. And Nextel played the title sponsor of NASCAR Cup Series since 2003. Changing the title of brands held in conditions of semi-secrecy, creating the feeling that with the beginning of the campaign NASCAR Sprint Cup Series-2008 will be announced not just a new brand - the title sponsor of the race, and the new strategy of creative partnership NASCAR- Sprint Nextel and even its own brand Sprint . What kind of happened.

The video «Speed ​​monsters» demonstrated and NASCAR and Sprint with a new, romanticized, more emotional side. Clearly legible extreme romanticism stritreyserstva deliberately animated monster mugs cars, some stylized game reality - all this eliminates the commercial side as the brand NASCAR, and the brand Sprint, and makes them more human-involved. «Speed ​​is Beautiful» («The speed is fine") - this is not a slogan, it is a vital position, and not consumers, and ordinary people.



Caution - we recommend to watch in the format of MOV (high quality).



It is worth to pay attention to corporate identity Sprint - an interesting solution to the "burning wire" as used sivmolami communication is not the first:







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