Leo Burnett Moscow has given express nature Bashny.Net

Advertising agency Leo Burnett Moscow has created a social campaign for the Russian branch of the world-famous environmental organization Greenpeace. The campaign under the name "Grateful Nature" consists of a series of models in which nature in unexpected ways thanks people from Greenpeace, for their help and attention to its problems. This is a social project and the Agency carried out free of charge as a volunteer help in the work of Greenpeace for Nature Protection.
Greenpeace Russia has faced such a problem - in principle, our people know about the organization (92% level of fame name), but she is doing in Russia? Here most of the answers "do not know", or believes that saves whales Greenpeace Russia and the fight against deforestation in Brazil, ie, far from the problems of our country. "Of course, they are good people, but I have to?" - So many people think in our country.

In fact, the organization has been working in Russia for 15 years and has done really a lot. For example, together with the environmental community pushed the pipeline from Lake Baikal 400 km north rescued from poachers Baikal seals and Arctic cisco, and protect unique forests from being cut down, achieved 9 inclusion of Russian territories in the list of "World Natural Heritage Site." Greenpeace energy saving technologies using insulated impoverished orphanages and schools, so that children do not feel cold in their winter. Prietom Greenpeace Russia exists only on private donations from individuals ...
Michael Kudashkin, creative director of Leo Burnett Moscow:

«Greenpeace does not receive a penny from any company (we thought that their CIA sponsors), and lives on the donations of ordinary people. That is, anyone can give money, which will go to the protection of nature. It is this idea we decided to bring in our campaign.

When they contacted us, we, of course, were delighted because it is a huge honor for any creative agency, but also puzzled, knowing what will take the bar. But when you realize that your work can really make the world better, just a little, it gives additional strength and inspiration ».

Works Leo Burnett Moscow liked Greenpeace, and the organization puts social advertising campaign in the press, TV route, as well as on free postcards in cafes and clubs in the city since October last year, when Greenpeace was 15 years old.







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