RA PRIOR advertise yogurt drink Campina, which "helps to eat less" Bashny.Net

PRIOR advertising agency developed the creative concept for a new product Campina Control - the first yogurt shake, which "helps to eat less," told Referring Site in the agency, the conclusion of a new product on the Russian market has identified the main objectives of an advertising campaign, which became acquainted with innovative consumer product details description of the mechanism of action and report main message of the campaign - "Control-all in your hands!»

The key visual idea creative concept - the remote-bottle, a symbol of a simple solution, which helps to control your own life. Remote-control, easily, effortlessly reduces the amount of food on the plate, reduces the size, changing lives. It is a universal symbol, communicates the key message "Everything is in your hands!". As a simple, memorable, and easy to read element, it naturally implementing a series of images that make up the campaign.

Magic Remote-bottle becomes the main element of a commercial on TV, transmitting the conversation of two young girlfriends.




via adme.ru