Everyone wants to be photographed next to the advertisement San Francisco Zoo Bashny.Net

San Francisco Zoo provided the residents of the city the opportunity to add to the album itself with ears giraffe, peacock tail, butterfly wings or twisted horns of antelope - just go out and find one of the new campaign posters San Francisco Zoo.Multi media campaigns Critter Quest (The Adventures of a living being) developed by the agency BBDO West, is designed to make San Francisco Zoo is not just a landmark of the guide, in order, as each inhabitant of Frisco is proud to say "this is our Zoo ...» (OurSFZoo).

Placed on the city stops Poster - just one of the activations of the new concept of one of the most creative, in the sense of advertising, zoos in the world (also read the review on the topic of creative advertising zoos). In this project, BBDO West managed to turn advertising into a fully interactive and absolutely the requested by the consumer contact with the brand.



















Hundreds have been added to the website www.oursfzoo.org and hundreds of people walking on the web photos, thousands of entries in blogs, microblogs, social networking - a very good result for in general, not very big-budget campaigns.

via www.oursfzoo.org/