Orange built in Bucharest jungle of old tires Bashny.Net

French Publicis Conseil and director Wilfrid Brimo not only made video for the Romanian Orange, but also decorated Buharest.Sotovy giant changed conditions in Romania for PrePay, and to inform the audience was chosen quite ambitious strategy that is far beyond the scope of a simple product offers. Such social and philanthropic advertising "exaggeration" has long been characterized by the communication Orange.

Under the slogan «change it better» («change for the better"), the viewer is shown without reference to PrePay and off, how to make their lives and the lives of others brighter, more beautiful and better.

Instead of sending hundreds of old tires in a landfill or recycling, a group of enthusiasts formed them in Izvor Park in Bucharest mini jungle with palm trees and all sorts of various animals. Thereby illustrate the campaign slogan and a parallel between the two actions to improve life for all creation of the park and the changing conditions for PrePay.





via / paedia / focus / orange_advertising_history /